Sometimes, new and small companies often have the misfortune of being labelled inexperienced, untrusted and unlikely to succeed and what many sometimes fail to see, is that small companies begin with one individual or small team of people who are so concentrated on its success, prosper and growth, that no obstacle is too high, too risky until proven otherwise.
I like to think of it like a bottle of Robinson's fruit squash. Sometimes, you add too much juice and the taste becomes too concentrated. On other occasions you don't pour enough juice and the drink becomes weak. However, when you dilute the perfect amount of juice to water, you get the perfect drink. Here at HRD, that's exactly what we do - we always aim to make that perfect squash.
Sometimes when starting off in larger companies, you can easily get washed away, left to do the jobs no one wants to do, most likely leaving you with more water than juice. However, some might argue that they like their drink a little weaker or stronger than others. That's called room for manoeuvrability for our employees and tailoring for our clients. This is one of the main principles on which HRD was founded - it hasn't beaten us yet!
We create ideas that you want to see happen and only make products that we would buy ourselves. Let us know how we can help you.
Joel Berkowitz, Director at High Resolution Design